Digifritids: Helping Sweden’s children during the pandemic
Ustwo and Save the Children: a skills-based partnership
Our Malmo studio has enjoyed a rewarding relationship with the Swedish branch (Rädda Barnen) of Save the Children for a long time now, resulting in some wonderful initiatives including the award-winning “Safe Place” app, which helps young refugees suffering from PTSD. We’ve recently taken a step forward and formalised our relationship as a skills-based partnership, which means we offer our time and expertise to help Save the Children Sweden realise their mission to improve the lives of the world’s most vulnerable children.
Most recently, our Malmo studio has been working alongside Save the Children to deliver “Digifritids”, or “the digital playground”. Digifritids helps children who usually rely heavily upon their schools and clubs, which were closed by the COVID-19 pandemic. It seeks to mitigate a number of challenges brought about by children spending more time at home, including emotional isolation, sedentary habits that could affect their health, and heightened risk of harm — whether in the home or online.
Digifritids provides children with mental health support, learning opportunities, engaging physical activities that make exercise rewarding, and clear guidance on where they can turn if something bad happens. Isolation and quarantine measures mean that some children don’t currently have face-to-face, regular contact with teachers, counsellors and club leaders, so this digital playground aims to bridge the gap.
A substantial team has been involved in turning this project around as quickly as possible in challenging circumstances. Digifritids is the result of a collaboration between Save the Children - Sweden, Generation Pep, Radiohjälpen, Skandia Foundation Ideas for Lif, The Erling-Persson Family Foundation and ustwo’s Malmo team.
We’re hoping this is one of many projects we will work on together and are pleased to formalise our relationship with Save the Children in Sweden and support their important cause.